The Challenge

Flourish & Roam, a premium direct-to-consumer meat producer specializing in pastured beef, chicken, pork, and lamb, had built a solid foundation with 1,100 email subscribers. However, they weren't actively engaging this audience or implementing strategies to grow their customer base. With nationwide shipping capabilities, they had tremendous untapped potential for expanding their reach and increasing sales.

The Solution

Our team partnered with Flourish & Roam to develop and implement a comprehensive digital marketing strategy focused on:

1. Email Marketing Activation - Converting their dormant subscriber list into an engaged audience through strategic communication

2. Customer List Expansion - Implementing tactics to triple their subscriber base

3. Sales Conversion Strategies - Creating targeted campaigns to drive direct sales

4. E-commerce Optimization - Enhancing their online sales processes for better conversion rates

The Results

Over a 4-month program, our partnership delivered remarkable results:

• Tripled customer list size from 1,100 to 3,300+ subscribers

• $13,561 in revenue directly attributed to our email marketing campaigns

• 26.26% of total sales generated through our email strategies

• 154% increase in sales compared to pre-program performance

• $51,633 in total generated sales across all channels

In Their Words

"The biggest positive I've seen in my business with Direct Farm Marketing is the ease of integration. They really know what it takes to implement certain strategies, especially from an online marketing standpoint on the backend, that as a busy rancher, I just haven't had time to learn or keep up with."

- Flourish & Roam Owner

Long-Term Impact

By activating their existing customer base and expanding their reach, we've helped Flourish & Roam establish a sustainable marketing system that continues to drive growth. Their business now has the digital infrastructure and marketing momentum to scale efficiently while maintaining their focus on producing high-quality pastured meats.

The 154% sales increase demonstrates not just a temporary boost but a fundamental shift in how effectively they connect with and convert customers—a transformation that positions them for continued success in the direct-to-consumer market.