Building a More Resilient Food System, One Farm at a Time
We're farmers helping farmers create sustainable direct-to-consumer businesses that last for generations
At Direct Farm Marketing, we believe that the future of agriculture depends on producers taking control of their own sales channels. For too long, farmers and ranchers have been experts at production while lacking the marketing infrastructure needed to connect directly with consumers who value quality and transparency. Our mission is to bridge this gap, empowering agricultural producers with both the skills and systems needed to build thriving direct-to-consumer businesses.
We understand the unique challenges of direct marketing because we live them daily as producers ourselves. The skills that make someone an excellent farmer or rancher are different from those needed to build customer relationships, create effective marketing strategies, and manage fulfillment systems.
That's why our approach goes beyond simply offering advice—we implement complete direct marketing solutions tailored specifically to the realities of agricultural production.
Our ultimate goal isn't just to help farms and ranches increase their profits today, but to create sustainable operations that can be proudly passed to the next generation. We believe that by helping producers build strong direct customer bases and implement sound business, marketing, and land management practices, we're not just saving individual farms—we're helping build a more resilient, equitable food system that works for both producers and consumers. This isn't just business for us—it's a mission to preserve agricultural heritage while embracing the future.
What we do.
We connect 100,000+ qualified prospects looking for financial advice, lending, protection, debt help and claims to advisors and brokers every year.
We will always provide the best service.
We don't launch rockets. We just generate leads from Google, Bing and YouTube, connecting them with your team in real time. And you know what, we're bloody good at it.
Get leads from our existing matured campaigns.
Let us build bespoke lead-gen campaigns in your brand.
Deploy our AI sales androids to boost contact rate.
Utilise our proven systems and technology to increase your return on ad spend.
Founder DFM
Meet Mike Parker
Mike Parker founded Direct Farm Marketing after experiencing firsthand the challenges of building a profitable direct-to-consumer livestock operation. Combining his 15+ years of digital marketing expertise with his experience as an active producer, Mike created the Direct Farm Roadmap to help fellow farmers and ranchers break free from commodity pricing and create sustainable businesses for generations to come.
"Our mission is to ensure family farms remain viable for generations to come by helping producers build direct customer sales markets and implement sustainable practices in business marketing, production, and personal development."
-Mike Parker
Customer Reviews
This is exactly what we need. Like I knew that we needed it. I just didn't know where to start. I mean, not to sound cliche or anything like that, but it's, like it was meant to be. I mean, we didn't know where to go, but, then we found Mike and his team and his program, and it just kicked us off even more.
– Andrew Red Acre Farms
The biggest positive I've seen in my business with Direct Farm Marketing is the ease of integration. They really know what it takes to implement certain strategies, especially from an online marketing standpoint on the backend, that as a busy rancher, I just haven't had time to learn or keep up with."
- Sarah Ison Flourish & Roam Owner
"I would recommend this program to anybody that's wanting to build their brand to sell any type of product they have to the public direct from their farm. It's simple. It's easy to do, and it's been a godsend to us."
- Nic Haynes, Owner at Muddy H Farms
"We'd been through two different programs that were not at all what they said they were. Finally, we found you guys, everything came full circle, and you could walk the talk. Going from stranger to customer is honestly surreal. It gives you hope that this thing's working."
- Carl, Founder of Confluence Cattle Company
What We Do
Your proven customer acquisition system that increases conversion rates at every step of the customer journey so you can enjoy record breaking sales.
Effective Lead Generation
Strategically focused on high-intent leads generation tactics from Google, Bing, & YouTube.
Database Reactivation
Turn your old data into fresh appointments and sales, utilising our sales android that never rests.
Appointment Setting
Transform your contact rate and campaign profitability with our appointment setting sales android.
Blog
Your proven customer acquisition system that increases conversion rates at every step of the customer journey so you can enjoy record breaking sales.
Flourish & Roam: Transforming Customer Engagement and Sales
The Challenge
Flourish & Roam, a premium direct-to-consumer meat producer specializing in pastured beef, chicken, pork, and lamb, had built a solid foundation with 1,100 email subscribers. However, they weren't actively engaging this audience or implementing strategies to grow their customer base. With nationwide shipping capabilities, they had tremendous untapped potential for expanding their reach and increasing sales.
The Solution
Our team partnered with Flourish & Roam to develop and implement a comprehensive digital marketing strategy focused on:
Email Marketing Activation - Converting their dormant subscriber list into an engaged audience through strategic communication
Customer List Expansion - Implementing tactics to triple their subscriber base
Sales Conversion Strategies - Creating targeted campaigns to drive direct sales
E-commerce Optimization - Enhancing their online sales processes for better conversion rates
The Results
Over a 4-month program, our partnership delivered remarkable results:
Tripled customer list size from 1,100 to 3,300+ subscribers
$13,561 in revenue directly attributed to our email marketing campaigns
26.26% of total sales generated through our email strategies
154% increase in sales compared to pre-program performance
$51,633 in total generated sales across all channels
In Their Words
"The biggest positive I've seen in my business with Direct Farm Marketing is the ease of integration. They really know what it takes to implement certain strategies, especially from an online marketing standpoint on the backend, that as a busy rancher, I just haven't had time to learn or keep up with."
- Flourish & Roam Owner
Long-Term Impact
By activating their existing customer base and expanding their reach, we've helped Flourish & Roam establish a sustainable marketing system that continues to drive growth. Their business now has the digital infrastructure and marketing momentum to scale efficiently while maintaining their focus on producing high-quality pastured meats.
The 154% sales increase demonstrates not just a temporary boost but a fundamental shift in how effectively they connect with and convert customers—a transformation that positions them for continued success in the direct-to-consumer market.
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